Not Sales

WHY NETWORK MARKETING IS NOT SALES

A Research study of Network Marketing distributors revealed a significant discovery. Networkers were asked why they joined their company.

The answer most people gave was surprising.

It was not because of the company, or the pay plan.

What was the reason they joined? It was because of the SPONSOR!

They just trusted their sponsor, so they joined their sponsor.

This brings up some rather interesting questions:

Why are most Networkers being taught sales techniques?

Why are they taught to have a convincing sales pitch?

Why are they taught to overcome objections?

Why are they taught how to "close" on people?

If you are trying to get a business partner, do you “CLOSE” on him?

If 95% of Networkers are non-sales type people, they already have an advantage over the sales type people. Why take that advantage away?

Network Marketing is not sales. Why is that? It's because people don't join because they are CONVINCED or SOLD!

They join because they TRUST you.

Here's the REAL key:

Network Marketing is RELATIONSHIP BUILDING, not sales!

We need to develop "trust building" skills, not sales skills.

Trust building is the opposite of sales. It's building a relationship. Sponsoring is not making a "sale". They join because of YOU!

The “sales” person makes a sale, and he is gone! The “sales” person thinks his job is done when he enrolls someone.

The sponsor enrolls someone, and his job has just begun. He will be there for him after he signs up, to help and train and encourage.

What about the people you sponsor? 95% are not “sales” types.

They need a Sponsoring System for non-sales people. That will help you to attract them. They need to learn to build trust, not how to sell.

Center your Sponsoring System around trust-building.